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Your Image Guide

PWR has identified "Raising the Value of REALTORS® with the Consumers" as an important role for the Association to play in advocating for our membership. Here's what PWR in conjunction with C.A.R. and N.A.R. are doing to promote the important role our REALTOR® members play in the real estate transaction and in our local communities.

L.A. Times Consumer Advertising


  Open the Homes section of the "Los Angeles Times" any weekend and you'll see a full-page advertisement promoting the value a REALTOR® brings to the transaction. The ads are part of PWR's consumer advertising program to enhance the public’s image of REALTORS® as professionals.


Community Leadership


  REALTORS® are active members and community leaders. PWR will be collecting information from our membership about their civic and charitable volunteer efforts and placing advertisements in the local newspapers with the names of our members along with the organization they support.


In The News


  PWR will be working with Local, State, and National publications to ensure that we are being properly represented in the news. Our membership is comprised of experts in Real Estate industry that have the ability to promote real estate and counter bad press that may come up.


REALTOR® Pride


 

Tell Them. Show Them. Wear Your REALTOR® Pin with Pride!

Many REALTORS® do not identify themselves as REALTORS®. This simple act of neglect could lead to loss of business and credibility. PWR will be implementing a full range of member communication efforts and making a wide array of materials available to our membership. Join us in the effort to "show your REALTOR® pride."

 

Jodi Werner
Executive VP


Your Image Guide
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