Tell Them. Show Them. Wear Your REALTOR® Pin with Pride. After six years of advertising, the REALTOR® organization has established clear value for and differentiation of REALTORS® in the minds of potential homebuyers and sellers. The effect of the campaign has been to create a preference in the consumer marketplace for working with REALTORS® (members of the Pacific West, California and National Associations of REALTORS®) over those who are merely licensed real estate sales personnel. In other words, we have significantly heightened demand for people who are recognized, or "branded," as REALTORS®. The only problem is many REALTORS® do not identify themselves as REALTORS®. Therefore, the consumer is sometimes unable to act on their preference and REALTORS® may be losing business to licensees simply by failing to communicate their designation. The Pacific West Association launched the REALTOR® Pride Campaign designed to remedy this situation. By implementing a full range of member communication efforts and making a wide array of materials available to REALTORS®, PWR is educating members on the need to "show your REALTOR® pride." Click here to review campaign materials. There are lots of ways members can implement a personal identification campaign themselves. Just like the theme line says: Tell Them. Introduce yourself as a REALTOR®. Show Them. Feature the REALTOR® logo on your business cards, stationary, signage and in your listing presentations. Consider introducing yourself as a REALTOR® instead of as an agent or sales associate. Wear Your REALTOR® pin with Pride. It's arguable the easiest way to identify your designation and represent the professionalism and results-driven experience homebuyers and sellers want and prefer to work with.

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